Themes of Shlichus War

The Avoda of a Chossid requires two very important aspects:

Atzmo: Working on oneself

A neshama is called a mehalech. The reason for that is because a Yid must always grow and strive in his own personal Avodas Hashem and never be satisfied with where he was standing yesterday.
We find, that as much that the Rebbe stressed in the importance of reaching out to other Yidden, there was never room for a compromise when it came to the way his own Chassidim lived their lives. The Rebbe demanded great hasmada in learning, avodas hatfillah, all besides our work with the chutzah. At the same time that the Rebbe encouraged shiurim on the radio, the Rebbe never allowed for a radio to enter the house of a Lubavitcher Chossid.
When you watch dollars or anytime people come to the Rebbe, you see how the Rebbe always demanded from people to grow in their own avodah and never to relax. In the last yechidus to Bochurim, as of now, the Rebbe demanded from them limud kol hatorah kulah!
Even more so, as part of the kavanah of dirah b’tachtoinim, it is important that the light of Torah and Chassidus emanates to our own chutzah, and our own being is refined and elevated.
In addition, in order for our Shlichus to be successful and for us to truly affect other Yidden, we must be a proper example of what a Yid and Chossid are meant to look like.

Zulas: Working on others

It was a common mention by the Rebbe, “If you know Aleph, teach Aleph”.
In the first maamor, the Rebbe spoke about the avodah of Avrohom Avinu, which was that he didn’t look for any gadlus, rather his avodah was “al tikrah vayikrah elah vayakri”, to go out to the chutzah of the world, and to make there a dirah b’tachtoinim. The Rebbe went out to say, that this is the avodah of dor hashvi’i – to make this world a dirah b’tachtoinim, through going out and bringing the mayonois of Chassidus to the world around us and to eventually bring Moshiach.
This is essentially the basis for the Shlichus movement that the Rebbe launched with the sending of a few Shluchim in 5718, and from there took off in great numbers. A shliach has no life to himself, he spends his time learning with other Yidden, putting on teffilin with any Yid he meets, and hosting large crowds at his Shabbos meals. His children don’t have any frum kids to play with or a Jewish school to attend, and no Kosher ice cream stores in driving distance. All this, just in order that one more Yid should come closer to Yiddishkeit. This avodah is not limited to Shluchim. The Rebbe empowered each of his Chassidim to always be on the call, and in whatever situation we find ourselves to reach out to the Yidden in our reach. Whether it’s finding a Yid to put on teffillin while filling your car with gas, or through inviting a co-worker for a Shabbos meal, a Chossid of the Rebbe is always on call.
In addition, our own avodah is not complete when we are focused only on our personal growth. Chazal say “כל האומר אין לי תורה אפילו תורה אין לו “ even as part of our own avodah, we are incomplete without the factor of giving to others. When the Aibershter gives us the gift of being raised as Chassidim, it is in order that we in turn share that which we have with those who don’t. Otherwise we are not fulfilling our duty.